Colorcoat-Online - Buildings as brands

Buildings as brands

When is a building a brand? One might think of buildings with a world profile, such as Gehry’s Guggenheim in Bilbao, or the Sydney Opera House, each of which encapsulates a city or a country and makes a powerful statement about them. Buildings can be used to reflect the images, values and in some cases the offer of a company, reinforcing the strength of their brand.

What is a brand

A brand is essentially a promise that a company or product make and delivers to a customer. It is about much more than a fancy logo and advertising campaign, and is a reflection of what the company does, how it behaves and what it communicates.

Using design elements to communicate a brand

Buildings can play a key role in reinforcing a brand, using different elements of design to convey identity and image of a company and communicate the values of the brand.