Corus awarded for the second year running at BUDMA Construction Exhibition

31 Jan 2007

For the second year running Corus marketing expertise has been internationally recognised at the BUDMA construction exhibition in Poland. The stand was judged to be the best in achieving the company's marketing strategy during the exhibition. The stand focused on the Corus Colorcoat® products and services communicating a clear 'One Corus' message to the Polish market.

The Corus stand also included a dedicated area promoting ACAPP - Association of Corus Approved Profilers and Panel Makers and its member companies. The association, created by Corus and launched at Budma 2006, has been a real success and represents now many of the leading manufacturers of metal roofing and cladding products in the building envelope sector in Poland.

The Corus presence at Budma is an important factor in increasing the awareness of Colorcoat® products and services in the Polish building envelope market. The exhibition follows a significant Colorcoat® marketing campaign launched last Autumn, which included advertising, direct marketing and the launch of the colorcoat-online website in Poland.

Katja Pesonen, International Marketing Manager and co-ordinator of the BUDMA stand commented, "Poland is a very important market for Corus. Winning the award at the BUDMA exhibition reinforces the confidence in our approach to the market and illustrates the efforts to build Colorcoat® as a recognised European brand in the construction sector.”

For more information contact Katja Pesonen on Tel No. +44 (0)1244 892460.